Chairman of the National Bank for Agriculture and Rural Development G.R.Chintala says agricultural activity continued unimpeded for the duration of the COVID-19 pandemic, helping to offset the loss of the economy, providing employment to more than 11 million people.
“I encourage the students to switch to social engineering. Agribusiness and allied industries offer a great deal of potential for startups. India’s agriculture has been hampered by fragmented land ownership, poor mechanisation, insufficient storage facilities, and a low level of farmer education and awareness. “Agricultural entrepreneurship and technology are the way forward to accelerate agricultural growth and increase productivity,” said Mr. Chintala at the 9th convocation of Vignan Deemed to be University, in Vadlamudi, on Saturday.
In other words, by disrupting the agriculture system with innovative ideas and affordable solutions, agri-entrepreneurship combines agriculture and entrepreneurship to address a number of challenges faced across the agricultural value chain, Mr. Chintala said these startup companies had developed into the missing link between farmers, input dealers, wholesalers, retailers, and consumers, establishing strong marketing connections and delivering quality products.
Unfortunately, agri-preneurs often faced disadvantages due to a lack of resources and land. Agri-Business Incubation Centres (ABICs) were set up by NAABARD across the country at agriculture universities to promote and nurture agri-preneurs and start-ups, one of which was located in Hyderabad at the National Academy of Agriculture Management (NAARM).
The incubation centres will provide start-ups with resources and business support services, marketing arrangements as well as financial support to transform them into viable commercial enterprises.
On the same day, he conferred honorary degrees on Achyutha Samata, MP and founder of the Kalinga Institute of Technology, Odisha, and Satyanarayana Chava, CEO and founder of Laurus Labs, Hyderabad.
Vijay Sahasrabuddhe, MP and president of the Indian Council for Cultural Relations, spoke about the deep-rooted cultural ethos of India and its respect for the global order. India is among several countries that are growing rapidly, according to him. He called for students to learn values through education.
21 academic gold medals, 21 best outgoing student awards, one chairman gold medal, three endowment awards, one best NCC, NSS, and Social Engagement award, one best leader award, one exemplary award, and two honorary doctorates were presented.
The event was attended by Vignan Group Chairman Lavu Rathaiah, Vice Chairman and MP Lavu Srikrishna Devarayulu, Chancellor K. Rammoorthy Naidu and Vice Chancellor MYS Prasad.
AUTHOR OPINION
Over the past thirty years, agricultural markets around the world have undergone a dramatic change. A shift is occurring in the international trade of agricultural products. Local markets are no longer as strong as they once were. The national markets are also lagging behind. The global market system of trading appears to be expanding.
The result is straightforward. Local farms are beginning to compete with some of the world’s largest agricultural corporations. As a result, many local economies are falling behind the global economy.
How to be an Agripreneur
It is not hard to change the way a local farmer thinks to increase production. Adapting to the mindset of an agripreneur can be difficult. The study behind agripreneurship focuses on understanding the role of farmer entrepreneurs in the new market, identifying all the potential clients of this new and innovative type of entrepreneurship, agripreneurship, and of course defining the business idea behind the value chain.
The most important thing stakeholders need to remember in agripreneurship is that the business must now have a much more enhanced level of commercial activity that includes trade and trading in all its forms. The enterprise, which in this case is a business or organization that provides goods or services with a view to making a profit, needs to capture value. This means that the enterprise has to maintain the percentage of the value they provide in every single transaction. After all, entrepreneurship is all about high quality and value.
Having comprehended the concept of agripreneurship and agripreneurial products, we move on to one very important action that is not common in regular agriculture. Marketing would be that. Marketing that works best in a value chain is contractual marketing.
Contractual marketing is an approach in which companies that are in different levels of the value chain focus on working together to provide the best possible financial results and advantages that they could have on their own. Agripreneurship must be innovative because innovation is a part of entrepreneurship. In a value chain, local farms can flourish, but without innovation, they can’t. You need to find the one innovative spark that will ignite your business and help you become an important stakeholder in the global agricultural market as a young farmer!.